Social media has changed our understanding of beauty. Once dominated by narrow ideals—from Marilyn Monroe’s curves to the ultra-thin supermodels of the ’90s—standards are now more diverse than ever. Platforms like TikTok and Instagram have expanded representation, celebrating all body types, ethnicities, and sizes.
Studies show that the average American woman now wears between a size 14 and 16—a shift from the long-held size 12. With the growing body positivity movement, the fashion industry is being called upon to embrace this shift and offer better, more accessible size options.
At the same time, the average weight of American women has increased—from 63 kilograms in the 1960s to around 77 kilograms today. Factors include changing lifestyles, processed foods, sedentary work, and genetic predisposition. While social media promotes self-love and inclusivity, it can also encourage unhealthy habits, thus contributing to rising obesity rates.
Health experts remind us: Acceptance of diverse bodies is empowering, but the health risks associated with obesity—such as heart disease and diabetes—remain a serious problem.
Beauty isn’t a one-size-fits-all solution. Social media is helping to redefine it, and when used consciously, it can positively influence rather than limit.